Arjan Hak has started in the position of director.

Dear relationship,

As you know, Van der Avoird Trayplant is a growing company, which is continuously developing. Innovation and focus on detail is what drives us to create the most optimal plant for our customers as a result. To support our future growth and development, Arjan Hak started in the position of director on 29th September 2020.

Peter van der Avoird and Arjan Hak will form the management team, where they will both focus on different aspects of the company and jointly lead the entire company. Peter’s focus will be on cultivation, production, product innovation, communication, certification, building and management and new construction. Arjan’s focus will be on sales, purchasing, finance, HR, R&D, ICT and Business Intelligence.

Arjan Hak is 51 years old and has 27 years of experience in the food industry. The soft fruit business knows Arjan from the period (2008-2012) that he worked at Driscoll’s in the position of Planning, Forecast & Plant Supply manager EMEA. From 2012-2019 Arjan worked as Managing director at Bresc in Werkendam.

“I am really looking forward to working at Van der Avoird Trayplant. I have always experienced the soft fruit business as a very dynamic and innovative business. The culture of Van der Avoird Trayplant feels like a family business where I can come home and where we can achieve many great goals together in the coming years. During the 4 years at Driscoll’s, I have built up a great relationship with Peter and his employees, which I would like to develop further in the coming years.” Says Arjan Hak about his new role.

Peter van der Avoird: “I am very happy to have found a good new director with Arjan Hak. He has an impressive track record and brings many and diverse experiences. With Arjan we think we can take the following steps as a company, which are necessary to realise the growth and further professionalisation that we have in mind. That is why I look forward to leading our wonderful company in the coming years, together with Arjan.”

If you have any questions about the above information, please contact Peter van der Avoird or Arjan Hak.

Peter van der Avoird

[email protected]


Arjan Hak

[email protected]



Bavel October 2, 2020

Strawberry meeting 13-2-2019

Trayplant organised a succesful meeting for all its strawberry customers. In the morning there were presentations about plant mapping, taste model of strawberry and the economical aspects of growing everbearers. In the afternoon we visited our greenhouse for tip production, followed by a visit to the company Hereijgers-Verdaesdonk.